Focus groups and user reference groups are starting to play a much bigger role in the commissioning and development of services.
“A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.”
“Reference groups act as a frame of reference to which people always refer to evaluate their achievements, their role performance, aspirations and ambitions. A reference group can be either from a membership group or non-membership group.”
We intend on developing both of these types of groups to enable us to both represent our membership and the experiences of others and also to empower our members to take an audible part in the services that they will be using.
“A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.”
“Reference groups act as a frame of reference to which people always refer to evaluate their achievements, their role performance, aspirations and ambitions. A reference group can be either from a membership group or non-
We intend on developing both of these types of groups to enable us to both represent our membership and the experiences of others and also to empower our members to take an audible part in the services that they will be using.
Current groups: